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C.H. Robinson going slow on a new CEO

Barber seems odds-on choice, but nothing has happened yet

CH Robinson has hired a Ford executive as its new CEO, according to sources. (Photo: C.H. Robinson)

A couple of weeks ago, it had become apparent by the many headlines that C.H. Robinson Worldwide Inc. (NASDAQ: CHRW) had zeroed in on Jim Barber, former chief operating officer of UPS Inc. (NYSE: UPS), to become its next CEO. 

As March draws to a close, either the board is being very deliberate, or it may be having second thoughts if Barber is who the nation’s largest freight broker needs at this time.

As of Wednesday, nothing had been announced. Barber hasn’t been ruled in or out. He is still considered the premier candidate to succeed Bob Biesterfeld, whom the board removed at the turn of the year. 

One industry executive said the board and its search committee, Russell Reynolds Associates, are being “too slow and indecisive” in tapping Barber. Barber, who joined Robinson’s board in December 2022, has a “great understanding of the value of 3PLs to the carrier partners and the shipper customers,” said the executive.

“There are a lot of people scratching their heads as to why this is taking as long as it is,” said a high-level transportation executive familiar with the process.

Like UPS CEO Carol B. Tomé, who had a deep understanding of UPS’ business after decades of collaboration with The Home Depot Inc. (NYSE: HD), where she was CFO, Barber knows how to bridge shipper-3PL-carrier relationships from his 37 years at UPS.


Brittain Ladd, a prominent logistics consultant, said it “seems strange” that Robinson hasn’t officially selected Barber. “This tells me [Robinson] moves slow or that Barber isn’t the guy,” Ladd said in an email. 

Ladd said it’s possible Robinson received pushback from investors who want the company to “do something big by picking a more technologically progressive CEO.” One of the concerns that has been raised is that Barber may not have the IT chops the board thinks is needed to fuse the company’s technology and transportation operations.

Ladd had suggested that Robinson acquire freight forwarder Flexport and name CEO Dave Clark to run the combined companies. Alternatively, it could merge with Danish shipping and logistics giant DSV and name Jens Bjorn Andersen CEO of the combined companies, Ladd said. A third option, said Ladd, would be to hire Lior Ron, Uber Freight’s CEO. Uber Freight is a division of car-hailing pioneer Uber (NYSE: UBER).

It’s not that the executive search has stretched into many months, and it is, after all, as high a profile position as exists in transportation, let alone brokerage. Robinson’s board may be fine right now in executing its strategy without pushing hard for a new CEO.

A Robinson spokeswoman said there is nothing new to disclose at this time.

Whoever moves into the CEO role will face the reality of an activist investor, Ancora Advisors, which in January signed a one-year extension of a standstill agreement that put two Ancora representatives on the Robinson board but with the promise that Ancora would not seek changes at the company for at least another year.

6 Comments

  1. John

    The company has consistently been recognized for its workplace and employee benefits, and was named the No. 2 Large Company in the 2014 Best Places to Work ranking by the Minneapolis/St. Paul Business Journal. C.H. Robinson has been named a Top 10 Large Company in Minneapolis/St. Paul Business Journal’s Best Places to Work rankings every year since 2006. In 2013, the company earned a spot on Top Workplaces’ Top 150–National Top Workplaces 2013.[23] The Star Tribune has recognized C.H. Robinson as a Top Workplace in several of the past 10 years, and in 2014 recognized the company as a “workplace achiever.”[24]

    Stock Holder should alloy the company to get back to the basics!

  2. Michael Boston

    CH Robinson Is being boycotted by 26,000 truckers! We are on Facebook at Owner Operators/No Authority/ New Authority. They are starving owner operators with cheap freight! Tell The truth Not Lies!!!

  3. Dan Chidester

    WHEN ROBINSON FINDS SOMEONE WITH A BROKEN MORAL COMPASS, A LIER, AND A CHEAT, THEY GOT THE WRIGHT CEO. THE LAST ONE WENT TO FAR , AND SCREWED THE SHIPPERS OUT OF MILLIONS.

  4. GearJammer25/8

    all these emphasis on tech! yet few tech companies actually make any money :_ CH needs a wall street guy. tech ppl think work is a fun day care. Wall Street guy sees revenues and expenses.

  5. M

    Really nice… Sometimes decisions shouldn’t be made quickly…. For example, FreightWaves has struggled to secure investment dollars to keep them afloat… That is a clear sign of short term thinking and planning. Maybe instead of being the logistics trade rag, you should publish content that drives consumer value? Then perhaps you no longer need to beg for investment dollars.

Comments are closed.

Mark Solomon

Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.